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Location: Great Falls, Montana, United States

I have been married for almost seven wonderful years now and have made my parents and in-laws the proud grandparents of a chow mix named Hagrid and a three year old baby girl, Miss T as her goddess mothers would have her known.

Saturday, February 18, 2006

Beer Ad Degrades Women

Beer Ad So Degrading to Women It's Pulled (It's A Real Brew-haha!)
A Canadian brewery has learned the hard way not to mess with women. New Brunswick's Moosehead Breweries published an ad in the satirical magazine The Onion that created a real brew-haha (sorry, we couldn't resist) that resulted in the ad being yanked and the company issuing a formal mea culpa.
The Canadian Press reports that the ad read: "The average woman speaks 10,000 words in a day. Roughly 9,950 too many." Ouch. "It's offensive," Rosella Melanson, executive director of the New Brunswick Advisory Council on the Status of Women, told CP. "It's saying women should not be listened to."
Ironically, the ad has forced the brewery to listen to women. In addition to apologizing individually to offended customers in writing, the VP of public affairs, Joel Levesque, has told the ad agencies involved that they crossed the line. Any ads that might be considered "a bit edgy" must now be approved by the beer company's top suits.
One of the apology letters to a customer from New York read, "Moosehead Breweries will not tolerate this type of sexism and tasteless work again. I have been told that the creative team in question now fully understands what they did and that their lame attempt at humor was not amusing." Levesque, who is sure earning his paycheck this week, further told CP, "It's not something we're particularly proud of. The bottom line is we don't condone sexism--intended or not."


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